Implementation Evaluation Control

"Market segmentation plays a key role in the marketing strategy of almost all successful organizations and is a powerful marketing tool for several reasons. " (Chapter 8 pg 136). I plan to be sure I follow through on my plan by just constantly checking up on my product and seeing how it's selling. If it's overachieving, I'll set new goals so I'm still reaching to be greater. If I'm not doing good enough, I'll check everything and see exactly what's going wrong, then I'll fix it and find new, more innovative ways to market my product. "Few goods or services, no matter how well developed, priced, or distributed, can survive in the marketplace without effective promotion" (Chapter 16 pg 277).