Marketing Mix, Distribution

"Most successful relationship marketing strategies depend on customer-oriented personnel, effective training programs, employees with the authority to make decisions and solve problems, and teamwork" (chapter 1 pg 9). For this reason, my product will be distributed to as many retail stores throughout the west coast of the United States as possible to begin sales, but may over time spread to the rest of the country. They will be sold in boxes of one, two, and three, and if there's ever a box bigger then three Chocomug's they will be limited and a special promotion, as the size of the Chocomug and the fact that it's made of chocolate makes it risky to add more then three mugs in one box. They will be stored in the fridges of each retail store, like the pizzas, chicken, and waffles are in most locations. "A new-product strategy links the new-product development process with the objectives of the marketing department, the business unit, and the corporation" (Chapter 11 pg 193).