Week 10 EOC: What are the benifits vs the features

"A market-oriented firm defines its business in terms of the benefits its customers seek. People who spend their money, time, and energy expect to receive benefits, not just goods and services" (Chapter 1 pg 10). One benefit of getting my product would be the mixture of taste between chocolate and whatever beverage the customer puts into the mug. Mixing chocolate with a drink such as milk has primarily been loved by the American society. This product just makes it easier for my customers to mix chocolate and their drink, plus it gives them even more chocolate to eat. Additionally, the drink that doesn't leave the sides and bottom of the cup would continue the mixed taste even as you eat the cup. "Consumers usually buy a shopping product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility. They are willing to invest some effort into this process to get the desired benefits" (Chapter 10 pg 176). Another benefit is the lack of dishes that need to be done. Nobody likes the hassle of constant dishes, after using my product the customer will have at least one less dish to do, along with the treat of eating chocolate. One more benefit out of many is the fact that my customers get to eat their entire cup and enjoy the chocolate that they pleasure. "Promotion includes advertising, public relations, sales promotion, and personal selling. Promotion's role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product" (Chapter 2 pg 28)

Week 9 EOC; Creative Content

My plan to showcase my creative content is to create an holiday-themed website. I'm going to upload a screenshot of the homepage in my blog post. There will be options on the bottom to see my fundraisers, locations to buy my products at, and more things you would typically find on a website. I will also put down a link for my company, where anybody can see information about us or even apply for a job, and a merchandise link so customers can buy clothing or bags about my brand. I'm going to make it holiday themed so it appeals to today's audience, since almost everybody is getting in the Christmas spirit. I'm going to have my product stand out, but also incorporate a "Best-Selling Items" list on the page that won't draw as much attention, but since the Chocomug is new product I want sold the most I'll be sure customers see them both. The Chocomug will take up about half a page and have a border around it, and I will also have it especially Christmas themed. I want customers to begin acclimating the cup with their holidays, so I will promote it towards their holidays. I'll also put down the name "Chocomug" and the price of the mug in Christmas colors. I need to make an advertisement that has the perfect mix of detail and quality that will keep the customers interest, and that informs the public about my product. My only challenge will be finding that t mix, but I know I will do it and make a successful and informative website.