Week 7 EOC: The Pitch

My product will be called Chocomug, a combination of chocolate and a glass of milk. Except instead of glass, it will be a mug made out of chocolate. It will be a holiday delight like hot chocolate, and my customers will be able to eat the cup after they use it to drink milk, hot chocolate, or any other beverage of their choice. It will cost around $10 for every chocolate cup, and will be available in most retail stores across the United States. My target audience will be everybody, as the Chocomug is a nice holiday commodity that everyone will enjoy, just like all ages enjoy things such as candy or hot chocolate. Everyone will be able to eat this, so I will target every age group, every ethnicity, every American citizen. It can also be bought when it is not holiday season, but this is the season approaching and this is when my cup will get its most sales. Corporate priorities will to get things sold at a reasonable market value while to maintaining a positive and strong work ethic. We will also give back to society as much as we can while still making a reasonable profit, so we want to keep our marketing team working good enough to get our products sold fast. "Central to any society is the common set of values shared by its citizens that determines what is socially acceptable. Culture underlies the family, the educational system, religion, and the social class system" (Chapter 5 pg 73). My company prides ourselves on our contributions to society and the environment, so we do what we can whenever we can. I will promote the product on social media, both through uses of my page, my company’s page, and my friends’ pages. We will also post advertisements on different social media platforms to show people the product and to show how much people enjoy having and eating the chocolate. "Social media have changed the way that marketers can communicate with their brands—from mass messages to intimate conversations" (Chapter 19 pg 366).