Marketing Mix, Product

"Today's consumers are demanding, inquisitive, and discriminating. No longer willing to tolerate products that break down, they are insisting on high-quality goods that save time, energy, and often calories" (Chapter 4 pg 51). The product will be called Chocomug. It is a chocolate mug that will be sold all throughout the year, but will be focused on being a holiday treat. It will be a chocolate mug, or glass, that customers will drink whatever beverage they prefer out of, most likely drinks you would dip chocolate in or drinks that go with the holidays, and then they will proceed to consume the cup. My customers can drink hot chocolate, milk, or whatever else they wish to drink out of the chocolate mug, and then they can will the chocolate cup. "Advertising and marketing services, agencies, and other firms that provide marketing and communications services employ millions of people across America" (Chapter 17 pg 297).