Business Mission Statement

My business wants to give back to the community around us while making a reasonable profit. We want to maintain healthy relationships with each other, and more importantly, maintain healthy relationships with our customers. Without our customers, we're just a group of people making chocolate to make chocolate, and spending money instead of making it. We want everything we do to be ethical, positive, and to remain a healthy and positive role model for families everywhere. "The law typically relies on juries to determine if an act is legal or illegal. Society determines whether an action is ethical or unethical" (Chapter 3 pg 36). We plan to stay both ethical and legal within the law and within society. "Relationship selling, or consultative selling, is a multistage process that emphasizes personalization and empathy as key ingredients in identifying prospects and developing them as long-term, satisfied customers" (Chapter 18 pg 320).