Marketing Strategy, Target Market Strategy

"According to the concept of specialization and division of labor, breaking down a complex task into smaller, simpler ones and allocating them to specialists will create greater efficiency and lower average production costs via economies of scale" (Chapter 14 pg 243). I plan on appealing to the senses of children and people in relationships the most during the year, and during the holidays I plan on just using everyone's holiday feelings. During the holiday's, people are in a more "jolly" mood, and that's how I plan on promoting the Chocomug. Appealing to their happiness, and having people feel like they need the Chocomug in order to make their holiday's complete. I will appeal to children's desire to eat and obtain chocolate any way they can by using children in my commercials, and having them playing around and being happy. "Marketing research is the process of planning, collecting, and analyzing data relevant to a marketing decision" (Chapter 9 pg 152).