Week 2 EOC: Boston Consulting Group - Video Games

The biggest dog in the video game industry is the Wii U. "The Nintendo console is destined to go down in history as a commercial misfire that flopped harder than King Hippo after a knockout blow" (http://whatculture.com/gaming/9-reasons-why-the-nintendo-wii-u-was-a-commercial-flop). The question mark in the industry is the Virtual Reality Headset, , because it is unknown exactly how well this product will do. It could be a major success but it could also be a major flop.  "There is talk about using nanotechnology as a means of allowing us to push beyond the boundaries of the human body and enter into the digital world" (http://www.vrs.org.uk/virtual-reality-games/future-expectations.html). The cash cows are the Xbox One and the PS4, the two consoles currently dominating the video game market. They are coming out with a new and better version of the Xbox One as well called the Xbox One S. "Compared to the PlayStation 3 and Xbox 360, the PS4 and Xbox One are up on a double-digit percentage basis compared to where the last-generation consoles were over the same period of time"(http://www.gamespot.com/articles/why-sony-thinks-ps4-is-a-massive-success/1100-6432902/). The star is the games on devices such as tablets and cell phones. Everbody downloads the free games and a lot of people buy things off of the apps, and some people even pay for games on their devices. Games on cellular devices are easily the star of the gaming industry.