"A market-oriented firm defines its business in terms of the benefits its customers seek. People who spend their money, time, and energy expect to receive benefits, not just goods and services" (Chapter 1 pg 10). One benefit of getting my product would be the mixture of taste between chocolate and whatever beverage the customer puts into the mug. Mixing chocolate with a drink such as milk has primarily been loved by the American society. This product just makes it easier for my customers to mix chocolate and their drink, plus it gives them even more chocolate to eat. Additionally, the drink that doesn't leave the sides and bottom of the cup would continue the mixed taste even as you eat the cup. "Consumers usually buy a shopping product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility. They are willing to invest some effort into this process to get the desired benefits" (Chapter 10 pg 176). Another benefit is the lack of dishes that need to be done. Nobody likes the hassle of constant dishes, after using my product the customer will have at least one less dish to do, along with the treat of eating chocolate. One more benefit out of many is the fact that my customers get to eat their entire cup and enjoy the chocolate that they pleasure. "Promotion includes advertising, public relations, sales promotion, and personal selling. Promotion's role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product" (Chapter 2 pg 28)
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